Marketing a film is all about reaching the masses, over all domains, over all classes. And in order to do that, filmmakers, Distributors and film stars can go to the limit and come up with new tactics to reach the audience, so they at least are interested in what they are trying to sell. So why Salman Khan would be left behind on this bandwagon!
Recently Salman Khan retweeted Director Kabir Khan’s announcement of his upcoming film, Tubelight, that became the first Bollywood film to have their own character emoji. It was unique attempt to capture the social media savvy generation. And since he is ‘The’ Salman Khan, he has to re-quote it in his own style. And so, he did it!
Salman tweeted: “@kabirkhankk Twitter ko full light kar dega ab yeh #TubelightKiEid emoji! @TubelightKiEid @amarbutala @TwitterIndia”
Kabir Khan tweeted: “Happy to announce tht Tubelight becms the FIRST Bollywood film with its own character emoji #TubelightKiEid! @BeingSalmanKhan @TwitterIndia”
These days, Social media is one of the powerful tools for marketing strategies that no one can undermine. Hence it is good to see social media sites are also mending their ways to explore to boost the hype!
Although, Tubelight is set to release on 23rd June on Eid and much like every other Salman’s movies, its music will be chartbuster and USP for their promotions strategy. And in case if you are already eager to try such emoji, and then just use hashtag #TubelightkiEid #Tubelight, #Radio and it’ll appear.